Visual Merchandiser

Bloomingdale’s King of Prussia location

February 2024-Current

February of 2024 I was hired as the Visual Merchandiser for the Men’s department, down below I have some photos of my visual work at Bloomingdale’s. I’ve been in this position for the past year, some of my daily tasks include:

Dressing/styling all of the mannequins on the men’s floor, including the ones for window display
Maintaining store standards, sizing, color coordinating, keeping things folded, etc.
Hanging signage for seasonal sales, putting up vinyl for exclusive trends and brand labeling
Using ladders, step stools, etc. to assemble in store and or window display decorations

Understanding Standards: Polo RL

With Bloomindales being a luxury department store I’ve had experience with learning about the different visual standards for various brands such as Ralph Lauren.

Understanding how to do paper folds, layering and pinning for mannequin styling, color and style assortment, etc.

Down below are some photos of two different lifestyle tables I merchandised, as well as the swim wall in the bottom right corner.

Understanding Standards: Theory

Theory is another brand that I had to pay a lot of attention to when it came to standards, making sure that all the garments are sized, realizing that some shirts need to be quarter folded to show the detailing or the length of the sleeve, creating a color story that speaks to brand aesthetic, etc. Down below are some more photos of visual work for Theory.

Riviera Redux

An inspiration from the costal glamour of French and Italian Riviera, this trend was all about embracing lightweight materials such as linen, cotton, and silk. For this trend I chose pieces from Ted Baker, Theory, The Men’s Store, Marine Layer and Hugo Boss.

I picked these outfits because it provides my customer with the option to see a look with and without shorts. Something that can be for during the day festivities and something that he could wear to a dinner later that evening. The stone shapes were also added to give more depth to the display.

Heritage Classics

‘Heritage Classic’ was one of trend themes Bloomingdale’s wanted to display for Pre-Spring season. This trend was all about highlighting high quality timeless pieces such as button down shirts, blazers, light weight jackets, classic denim, etc.

I pulled all these pieces together to create this customer focal point for this trend. Given that Bloomingdale’s is a department store I was able to select garments from different brands that I felt complimented this concept.

Brands I selected for this trend; Rodd Gunn, Ted Baker, Boss & Peter Millar

Relaxed Tailoring

“Comfortable, but still professional”, “Casual but making a statement” are two phrases I would use to describe the ‘Relaxed Tailoring’ trend. Down below I have photos of the directive I was given for this display. Showing the color scheme, the company also sent out pastel green vinyl shapes for this display as well.

The first two photos under the visual directive shows what the display looked like before I added the vinyl shapes and the final outcome after. I added the vinyl lettering for the metal plaque, I also dressed/styled all of the mannequins, I picked pieces from Theory, Boss, and Ted Baker to create these looks.

In-Store Paint Projects

Being a Visual Merchandiser with Bloomingdales has helped enhance my merchandising skills as well as given me the opportunity to take on new visual projects. With new upcoming trends and feedback from instore customer experiences, the company makes different decisions on how to create a more exciting and shoppable environment for the customers. Introducing new paint colors for the walls was one of changes that Bloomingdales came up with to give a fresh new take on the Bloomingdale shopping experience.

Down below are photos and videos of all the walls I’ve painted in store, for both the women’s floor and the men’s floor. This was my first time ever being given the responsibility to paint a wall in a retail space, I gained a new skill and enjoyed the process of doing it. As a graduate student with a Fine Arts background, my goal is to land a position where I can incorporate my visual eye and creativity the way I was able to do here.

A Fresh New Color

Here are some videos of me during the painting process…

Style Portfolio Color Change

AQUA Color Change

These are videos of me painting one of the walls in the AQUA clothing brand area, the company wanted to give AQUA a new look for the Spring season, down below are some before and after photos.

Wicked Holiday Season

Painting Display Pieces

Here are some photos of these stone shapes that we used for instore display, this was around holiday time so I painted them green to go with the Wicked Trend.